Planning
> Structured Planning
What Makes a Good Defining Statement?
General
Defining Statements extend the Project Statement to a more-detailed
discussion of aspects of the project necessary to know about before
a specific analysis can begin. Because they are issue based, they
bring focus to considerations that may take a project in quite different
directions. Issues need to be addressed very early in the project
because they involve fundamental strategy and the intent of client
and planning team. Written well, Defining Statements actually begin
the design process by establishing what will and what will not be
attempted and what qualities the solution will have.
At a general level, a good Defining Statement will be a full, coherent,
thoughtful document-a "white paper"-that explores an issue of concern
to the project. Some topics will be obvious; some will be special
and closely associated with the characteristics of the project. Each
will be illuminated in a good Defining Statement by a probing, thoughtful
look at the consequences of alternative ways of approaching the issue.
The value of the Position as project strategy should be clear and
defendable after the Background and Arguments are read.
Originator, Contributors and Dates
Names and dates must accurately reflect the development of the Defining
Statement's content, and the last date should agree with the version
date at the bottom of the form. The Date of First Version at the bottom
of the form should be the date when the form was originated.
Question at Issue
When generated or discussed, issues are usually labeled with nouns
or noun phrases, but that form is rarely sufficient for adequate understanding.
Almost anyone asked will automatically reform or amplify a "topic"
form with a more informative phrase or question that "raises the issue"
in a way that gets directly to the problem inherent in the topic.
A good Question at Issue will frame the issue in an enlightening way,
revealing the crux of a problem suggesting multiple answers.
Position and Alternative Positions
Good positions and their alternatives are highly plausible ways to
proceed in answer to the Question at Issue. These are strategies that
might easily be advocated and defended in debate, and the one chosen
as the Position may not be the obvious choice until the Background
and Arguments make their case. Stating an Alternative Position as
simply a negation of the chosen Position is almost never a good idea.
It may be plausible, but it is not likely to be very thoughtful, and
probably will not be a choice easily advocated.
Both the Position and Alternative Positions should be phrased to
use the words must, should or ought to. These words
are defined to be the expressions of constraint, objective or directive
in Structured Planning. They directly express the force accorded to
the position, and immediately convey how strongly the position should
be regarded in steering the project.
Source/s
Not all Defining Statements have to have Sources, but the best ones
usually will. Relevant literature should be used wherever possible
to back up arguments, but authority can come from a variety of sources
including experts consulted in interview and those empowered to make
decisions on the project and frame directions for its prosecution.
A coherent referencing system is essential, and needs to be uniform
across the project, employed by all writing Defining Statements and
other documents requiring source information. The Chicago Manual
of Style from the University of Chicago Press is an excellent
choice as a style guide for bibliographic entries in the Source/s
section and the way to reference sources in the text of Background
and Arguments. For the latter, the endnotes model is a good choice.
Background and Arguments
This is the backbone of the Defining Statement. A good Background
and Arguments section (1) discusses the problem or problems raising
the Issue, (2) introduces, argues and defeats the Alternative Positions,
(3) presents the argument/s justifying the Position, and (4) urges
the Position in summary. The order of presentation is usually 1 -
4, but 2 and 3 may be switched as the flow of presentation best suggests.
Arguments should be limited to the space provided on the form (a reasonable
load for the reader), but should use all or almost all of the space
provided to do a good job of developing the case.
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